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Additional References (40+) Available Upon Request: Customers - Executives - Sales - Product

"The first information technology developed by humans is the story."


- Yuval Noah Harari, Author of Nexus -

Michelle Reeb

stories at work

People Who Worked For Michelle

Mark DeMauro

Customer Reference Manager, NetApp


"Michelle inspired me to deliver my best each day. Starting day one she set me up for success, allowing me the opportunity to own and lead a key project - the launch of a homegrown application she designed to provide internal access to hundreds of top customer stories and the customer quotes drawn from those stories. In addition to this project, Michelle provided expert advice and guidance in my recruitment of key customers to participate in storytelling opportunities at NetApp Insight, the company's annual user and partner conference - such as Customer Hero Exhibits on the show floor, thought-leadership panel discussions, and video interviews. Specifically, Michelle provided guidance and support as I worked closely with C-Suite customer executives and technical experts who shared their stories at this conference hosting about 5,000 attendees. Overall, Michelle's institutional knowledge helped me to ensure a great experience for our customer advocates. Michelle is one of the most well-prepared, calm-in-a-crisis, expert leaders I've known. More importantly, she's kind and considerate certainly of customers but also of every one of her fellow colleagues."

People Who Worked Alongside Michelle

Cate Colburn-Smith

B2B Technology Marketing & Storytelling, NetApp


"I've had the pleasure of knowing Michelle as a colleague and friend for 20 years. We worked together at IBM and now at NetApp. Michelle is a rare blend of grace and grit. She brings a radiant smile and positive can-do attitude to every meeting and project. And she brings fierce determination and tenacity to deliver results. Michelle is a star."

Don Gordon

Editor-in-Chief, Content Creator, Brand, Marketing, Technology, NetApp


"I had the pleasure of working with Michelle when she was leading the customer reference efforts at NetApp. Not only did she know our customers inside and out, she worked effectively across multiple teams and functions to make sure their stories were told in the most impactful way. The through line in these efforts was the passion Michelle brought to her efforts. I recommend her highly."

Collaborators & Agency Partners

Steve Brooks

Owner, Hadjo, Video & Motion Graphics Agency


"Michelle is quite simply one of the best clients I’ve ever worked with. I’ve had the pleasure of collaborating with her on many customer reference initiatives during her time at NetApp.

Michelle is a skilled Marketer, communicator and leader who does an excellent job expressing a project’s strategy and vision, and bringing out the best of everyone involved.

One project, we had a very short time to plan and produce a series of videos on location and we couldn’t have done it without all of Michelle’s talents. She interfaced with and organized C-level executives, creative teams and on-site logistics under a high-pressure deadline with professionalism, an amazing attitude, and a smile. In the end, that reference was one of the most well-received at the company and led to further client investment.

Michelle is a true joy to work with and a tremendous asset to any organization. I look forward to many more collaborations in the future."

Copyright © 2025 Michelle Reeb - All Rights Reserved.

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